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Manager, Communications, Tommy Hilfiger Asia Pacific

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Project management, including the development and execution of brand communications strategies, timelines and budgets to support seasonal campaigns, capsules and initiatives for World of Hilfiger

• Proactively drive positive results in media through pitching and securing coverage

• Support on all PR projects and events; fashion shows, in-store events, launches, etc.

• Liaison with global communications team on all initiatives, reporting back locally and maintaining strong company-wide relationships to ensure alignment

• Spearhead comprehensive reporting for initiatives, launches, editorial and events

• Build, maintain and leverage network of relationships with relevant publications, media organizations, industry associations and other influential outlets to identify unique opportunities for brand integration

• Develop and maintain communications calendar, including key PR activations, ensuring alignment with business goals and cross-department teams

• Manage Senior Communications Executive, overseeing workload and day-to-day tasks

• Maintain a robust understanding of competitor and industry activity

• Support on TH Brand Crisis Communications – Market / Brand / Corporate

• Assessment of Markets Earned Media measurement & performance planning and monitoring

• Manage Internal Communications and Engagement program and drive brand specific training material

• Identify, acquire and manage Brand Ambassador / KOL / KOC regional resonance through a data-driven approach

Functional Competencies:

• Innovative thinker with a desire to push boundaries

• Self-motivated and highly collaborative

• Fast learning abilities

• Consumer first mind-set with a strong understanding of how data can power decisions

• Fluency in English, Cantonese and Mandarin

• Strong written and communication skills

• Strong copy writing and copy editing skills

• Proficient in Word, Excel, and PowerPoint

• Effective time management

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree, preferably in Marketing or Communications

• 5-8 years of working experience in fashion or in relevant functions

• Knowledge of the various marketing operations and consumer experiences

• Strong analytical, strategic and organizational skills

• Experience working with global and international offices/partners

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.