PVH Corp. Director, Brand Merchandising, Adaptive - Tommy Hilfiger in New York, New York

The Director Brand Merchandising, Adaptive collaborates with the Channel Merchant Leads (Full Price Retail, Wholesale and EU) and Design Leads to build a product assortment serving all business needs (Men’s, Women’s and Kids).


  • Sku Architecture

  • Receive channel sku architecture & unit projections inclusive of FOB/AUC/MSRP targets

  • Synergize channel sku needs for one consolidated brand sku architecture

  • Own meeting cadence for brand sku development for on-time calendar deliverable

  • Partners with Channel Merchandising, Design & Sourcing teams to build seasonal assortments covering all channel needs

  • Participate in color/concept, initial design and proto show-back meetings

  • Review/edit sketches and prints w/design partners

  • Review/edit protos to meet channel business needs w/design and channel partners

  • Assist in identifying NOS opportunity so we can secure the fast track platform working with cross functional partners on deliverables

  • Collaborate with channels, understand/represent business needs

  • Become the liaison for all Adapted product

  • Present and educate retail merchants and sales team on all product categories (train the trainer)

  • Build and present product ideas from labeling to product to presentation as recommendation to sales and retail merchant team for business growth

  • Responsible for agreed upon development ratios in partnership with Sourcing and Design; track and report progress

  • Partner with design and sourcing to drive fabric leverage across channels

  • Conduct continual market & trend research along with Marketing and Technical Design on adjusting/adapting current designs

  • Must be expert on brand positioning in all channels

  • Collaborate w/3rd party vendor, channel merchant, design and PVH brand merchants on pre-season development

  • Attend fittings to ensure channel commerciality and to build product function knowledge

  • Organize seasonal line review


  • College degree

  • Minimum of 8+ years in a fashion merchandising. Wholesale and retail vertical product development experience strongly preferred

  • Previous experience in Merchandising, Buying, Product Development is strongly preferred

  • Strong communication skills, both written and oral

  • Ability to work cross functionally, building strong relationships between various departments

  • Strong eye for trends and abreast on current industry news/developments

  • The Director of Brand Merchandising will have influence on the line architecture for Tommy Hilfiger Adaptive for all businesses (Men’s, Women’s and Kids). This position is integral in driving style and fabric and style/sku leverage across channels

  • The role must demonstrate a solid understanding of fashion trends and provide input to design relative to channel needs while also maintaining focus on the financial targets of the TH wholesale and retail financial targets

  • Highly collaborative, fast-paced, and deadline-driven environment

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.