PVH Corp. Social Media Marketing & Community Manager - CALVIN KLEIN in New York, New York
The Social Marketing Community Manager position within the CALVIN KLEIN Consumer Marketing Organization Group will play a key role in the planning and executing of the brand’s social media marketing and engagement initiatives for the assigned business lines and community groups.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Support yearly CMO objectives in the development of all global social marketing initiatives and engagement strategies by business line/campaign
Own the official social media content calendar and channel execution. Publish and/or schedule all daily content across global owned social media channels
Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social marketing tactics.
Brief and manage social media content and copy with respective internal departments
Help drive community management and customer engagement across global social media, leveraging brand voice guidelines
Assist in evolution and optimization of social media strategies for all global channels based on goals of the CMO and in alignment with seasonal marketing campaigns and events
Collaborate on paid social initiatives in partnership with media team and agency
Review, edit and provide channel-specific recommendations for regional social content calendars.
Keep the team abreast of the latest platform updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.
Manage the review and distribution process for all reporting for assigned business lines and communities
Platform + Vendor Management:
Research and recommend vendors for social media management, reporting and other analytical needs. (i.e. Sprinklr, Getty, etc)
Coordinate with creative and agency partners
Lead invoice processing and support Manager in managing budget for the team
Ensure departmental budget details up-to-date.
QUALIFICATIONS & EXPERIENCE:
5+ years of relevant social marketing/creative experience, in house or at an agency.
Fashion, beauty and lifestyle experience preferred.
Education: Bachelor’s Degree Required
Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally.
Active participation in a wide variety of social media activities such as community development, management and content creation.
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
High proficiency in PowerPoint, Word, Excel and Google Drive suite.
Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
Experience with paid social a plus.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.